Shell Harris

SEO Tips to last a Year

In Uncategorized on March 12, 2009 at 5:02 pm

Back in 2007 I made a commitment to write 1 useful SEO tip per week. With much grumbling and loss of sanity I completed my task. I have all the tips and much more on my company’s SEO Blog (Big Oak SEO) but thought I would also place all the tips on a separate blog.

Why?

For promotion, link building, because I like WordPress and so on. If you see anything you like, feel free to use this advice. Some of it may be dated but such is the life of the SEO consultant. If you are serious and hiring a quality SEO company, please give Big Oak SEO a call at 804.741.6776 or visit our site – http://www.bigoakinc.com

Create an Wonderful Super Awesome Resource Directory – SEO Tip 52

In 52 SEO Tips, Link Building, SEO Research on December 28, 2007 at 3:11 pm

SEO TipsIf you have been playing the SEO game for long you know that using directories are one way to build links. How effective this is to your SEO campaign is debatable nowadays. But I’m not talking about submitting your site to other directories, I’m recommending you start your own directory. I can practically hear the moans and protests through the Internet now. Let me explain my modest proposal. Here are some ideas for creating your own wonderful super awesome resource directory.

Build the directory on your current site. Do not start a site just for the sake of being a directory. There are thousands of unsuccessful directories and we shouldn’t be adding to the overcrowded market. You can see an example of a resource (vendor) directory we have created for F. Curtis Barry & Company. The directory was created as a subsection of their business site so it resides in their main domain.

Be selective. This directory isn’t supposed to be all-inclusive, it is being created to be a resource for your customers. It should have perceived value so only include vendors that are recommended by you or your company.

Be opinionated. This is YOUR directory, right? Well, say what you want but back up what you say. Give your opinion. Why was this vendor or company selected for placement in this directory? Let your audience know.

Be verbose. Make the directory worthy of being read. After all, you aren’t including many companies. Remember, it is a privilege and only the best get included so you won’t have to write about a large number of companies or products, but you should write enough to be helpful about each one. Each listing should have its own detail page – often the company selected will give you all the text you need. If you don’t like what they have written or the tone of writing ask for edits. More than likely they will accommodate.

Be Greedy. The point of creating this directory is to build links. This can be accomplished in two ways. The first is through reciprocal linking (more on the other link building method later). Your directory is free or at least it should be. You don’t want your directory listings to be paid, it would reduce the validity of the listings. If you are gong to provide a link to outside companies with content and a recommendation, then asking for a link in return seems reasonable. At the least, they should link to their own detail page.

Be Proactive. This isn’t a “build it and they will come”scenario. You will have to solicit companies you want to include in your directory. After you have set up your categories (if needed) and have added a few companies you may start receiving requests at some point, but be vigilant and only let in the top companies that you would recommend. You don’t want to compromise your directory’s integrity with low-quality listings.

Reap the benefits. Here is the second way to build links. Now that you have a selective and high quality directory, other sites will be more inclined to link to it of their own accord. You have created “link bait” and will attract links pointing to you industry resource directory.

To wrap this up, here is the main idea to keep in mind. The directory should be considered useful by all parties. You should request links and use the directory as a link bait opportunity. The directory should represent only the best, recommended companies in your industry and should be focused.

This will require some work but you will also have created a useful tool that will attract attention. The time you use to build this directory will be well spent. You may even show up in the search results for the companies you list.

Good luck on your wonderful super awesome resource directory.

52 SEO Tips
I also want to thank everyone who reads this blog and has been here for my year long commitment to creating a new SEO Tip every week. This is the final tip out of 52 SEO Tips for the year 2007. It started as something I thought I could in a few minutes once a week, but turned into a much bigger effort as I tried to create tips that were more than just writing “Do keyword research.” It has been fun and frustrating and I’m glad to have completed my goal. There will be more SEO tips, but not every week. I’ll also be attempting to write more commentary now that I can focus less on SEO tips. So keep coming back and keep commenting and maybe we can both learn something.

Nofollow Helps Internal Linking and Conversions – SEO Tip 51

In 52 SEO Tips, Link Building, SEO Mistakes, SEO Strategies, Website Conversion on December 20, 2007 at 3:45 pm

I am a big fan of Marketing Sherpa and I have recommended them before when I posted ‘About Us’ pages can increase conversions. Well, another Marketing Sherpa study has caught my attention, describing how words increase conversions.

A few months ago I wrote an SEO tip explaining why you don’t want to use ‘click here’ for SEO, but we also know conversion rates increase when visitors are instructed to ‘click here’, ‘read more’, ‘buy now’ and so on. What is an SEO company to do?

How can search engine optimization and good user experience coexist? Both are important to the success of your website, but at times they seem at odds with each other. The solution is very simple, if not well known. Use the “nofollow” tag on the ‘click here’ links and make sure you also have a descriptive link with keyword-rich text available as well.

While the “nofollow” tag was originally set up as a spam fighter, it can be used with surgical precision to increase conversions, without hurting you SEO campaign. (Read more about the uses of nofollow) It helps because it will tell the search engines not to count or follow the link with the nofollow attribute. This means the keyword-rich link, without the nofollow, will be followed, helping the destination page’s link popularity.

How do you use nofollow?
Normal link:
<a href=”http://www.site.com/page.html”>Click Here</a>

Adding the nofollow attribute:
<a href=”http://www.site.com/page.html&#8221; rel=”nofollow”>Click Here</a>

Using it on your site might look like this:
Click here for the best deals on dog treats.

The HTML code would look like this:
<a href=”http://www.bestbullysticks.com&#8221; rel=”nofollow”>Click here</a> for the best deals on <a href=”http://www.bestbullysticks.com”>dog treats</a>.

Finally, SEO and Site Usability living in perfect harmony, until we start talking about graphics vs. text. ;-)

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