When submitting press releases as part of our SEO services we are often asked why we chose PRweb.com as our vehicle for submission rather than PRNewswire. When compared across our big three parameters PRWeb is the better service for our purposes. PRNewswire seems more like something large companies use to get out news because they send your release more to journalists and less to Web outlets. This summarized it nicely: “Services such as PRNewswire and Newswire provide a far more targeted channel to specific demographics than the cheaper alternatives, however unless you’re willing to pay top-rates, the SEO benefit (on a keyword level) is less.”
Pricing
PRWeb.com is more affordable, which our clients certainly appreciate.
| PRWeb | PRNewswire |
| No membership fee. Their “average” press release costs is $80 with the SEO Visibility option being $200. | Membership based with annual fee of $150. From their site: “The cost of distributing your news release is determined by the newsline you select and the length of your news release. Each newsline covers a specific geographical area ranging from local, regional, national and international. Prices start at $180 for a city/metro or statewide distribution. A national distribution starts at $680.”PRNewswire Toolkit |
Reach
The reach appear to be better on the web, which is our focus.
| PRWeb | PRNewswire |
| “Gets picked up in leading online news sites like Yahoo! News, Google News, Ask.com, and Topix. Additionally, your press release is distributed through a host of other online news sites including our own PRWeb.com and eMediaWire.com, which deliver over 50 million page views each month.” | “Your message will reach mainstream and industry trade media, thousands of web outlets and PR Newswire for Journalists, a digital media channel serving more than 85,000 registered journalists across the globe.” No mention of Google News ” among 3,600 of the world’s most widely accessed Web sites” |
Cached Pages
Of course this is just one example, but Google may index PRWeb better as well.
PRWeb: August 28 press release – Cached
PRNewswire: August 28 release – Not cached
Both sites have their advantages, but for SEO, it would appear the PRWeb.com is still the best choices for helping your rankings.
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I have not used PRWeb or PRNewswire, however i am in need of a good press release system. Thanks for the info, leaning to PRWEB!